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Television Advertising Strategy

Whether through commerce or just an experience to tell your brand's story, the time has come to start using development languages that fit your projects needs.

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Advertising influences nearly 90 percent of consumer decisions to purchase goods and services. This includes not only traditional media, such as television, print, radio and outdoor billboards, but newer concepts, such as Internet and mobile advertising.

  • Reach Larger Audiences
  • Ability to Target Your Audience
  • Television Gathers a Captive Audience
  • Cost Delivers Trustworthiness
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What Is Television Advertising?


TV advertising means conveying a message, typically to market a product or service. TV advertising allows you to show and tell a wide audience about your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. Television advertising advantages are TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It reaches viewers when they’re the most attentive. It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility. It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

Reach Larger Audiences

Among the advantages of TV advertising is the opportunity to reach mass audiences with a single ad spot. Watching TV is the nation’s most common leisure activity, with the average American watching around five hours every day. Additionally, studies have shown that 60 percent of consumers are likely to make a purchase after viewing an advertisement on TV compared to only slightly over 40 percent for viewing ads online or over social media.

In contrast, radio audiences tend to be more segmented and smaller because of the larger number of local stations compared with television. Because local TV stations are fewer, audiences are spread into larger segments of people who will see your ad. Also, the widespread appeal of TV may make consumers more receptive to TV advertising compared with other media. Many audiences are interested in and attracted to creative, well-made TV advertisements as demonstrated in the popular hype over Super Bowl commercials.

Ability To Target Your Audience

Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching. Toy manufacturers may want to advertise during Saturday morning cartoons, for example, while a local bar and grill may want to advertise during sporting events. Business owners can choose to advertise with independent or local TV stations to further narrow the demographic focus.

Both reach and brand awareness can be expanded as advertisers encourage viewers to engage with their product while using additional technology and social media outlets. Over 70 percent of television viewers use an additional device such as a tablet or smartphone while watching TV and are often engaged with friends online at the same time. Advertisers can encourage engagement by instructing viewers to enter a sweepstakes online or visit their website. Viewers are also more likely to text friends about a product they just saw advertised or search for more information on a product in which they are interested.

Television Gathers A Captive Audience

A captive audience and no additional competition are other advantages of TV ads. Even if only for a few seconds, a TV ad puts only your product is in the spotlight. This contrasts with newspapers, telephone directories or other print media where ads may be relatively small and placed directly alongside competitor ads. In radio, listeners frequently listen to several stations by flipping through the radio dial, so advertisers might need to advertise on many stations to reach their intended audiences and consumers may encounter competitors' products.

Cost Delivers Trustworthiness

Although TV advertisements are more costly to produce than other ads and commercial air time can be expensive, promotional material on television is the most influential because consumers trust it above other mediums. It has the advantage of sophistication ahead of any other medium because it combines both visual and auditory stimulation. Interesting camera angles, and the combination of pictures and words is not only more exciting, but gives a more realistic view of a product than a single static photograph. Television advertising has the ability to show a product, demonstrate its use and explain the benefits of ownership or consumption.

CurveMediaAds Television Advertising Services

TV Advertisement

TV Advertisement offers many benefits to businesses by incorporating sound, images and movement to make the whole package interesting for consumers. Advertisements in TV that capture the attention of the audience can start consumers talking. In addition, cable advertising allows you’re to target very specific geographic areas at a lower cost than major network advertising. TV advertising benefit is its ability to communicate with a very large audience. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services. TV ads provide general, rather than very specific messages. With the help of cable television advertising, now advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific pin code areas for broadcasting the ads. TV advertisement has always been able to appeal to multiple senses through its combination of text, images, sound and motion. TV advertisement remain a viable option for many advertisers. Television is a convenient and flexible advertising medium. Owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertisement allows advertisers the flexibility to use various approaches and different combinations of audio, video and text to make ads memorable and emotional, depending on the product or service or the target audience. Television advertisement uses audio and visual effects to create a lasting impact. Marketers interact color, sound, sight, drama and motion to ensure that their message is strong and persuasive. The television is a substantially lucrative mode of conveying an advertisement.

TV Advertising Rates

How much does it cost to have a television commercial? Well, once you’ve understood your target market and created an effective choice of networks, television is incredibly cost-effective. The CPM is one of the lowest of all ad mediums. The average individual is watching 4.5 – 5 hours of television every day. Which means more than an hour of commercial viewing. Huge budgets aren’t a necessity in television. This is one reason television advertising requires largest budget in the world. . Any plan that includes TV advertising has to consider various factor in the target demographic, the intended reach of a campaign and the budget in mind for the best results. The cost of an ad spot (10 seconds of TV time) ranges anywhere between thousands to lakhs. It is depending on the region, channel and territory where you want to advertise. For example, advertising in Tire I cities would be much more expensive compared to advertising in Tire II cites. Similarly, advertising on Star TV will be much more expensive compared to Star News. This rate, multiplied by the number of times you want the ad to play in a week or month. . TV advertising is an inescapable medium of advertising that has the farthest reach and great recall value. Television advertising is an extremely complex to negotiate where ROI`s varying from channel to channel, time slot to time slot and region to region. TV is also an extremely viral medium which is readily available not just in home and on computers but also on mobile phones

Advertisement On TV

Advertisement on TV costs more than other forms of media, such as radio, magazine, newspaper and online advertising. TV advertisement allows the product to reach large number of people, both at regional as well as at national level. In addition, a very short span of time is required to reach the product to the public.The creative potential for the fusion of sight, sound and motion through pictures, symbols, movement, colour, text, music, effects and dialogue ensures advertising has a high impact on viewers. TV ads gives access to vast audiences, and can raise awareness very quickly. TV advertisements gives opportunities to match advertising messages to likely audiences for programmes. Television ads reaches very large audiences. Usually much larger than the audience your local newspaper reaches, and it does so during a short period of time. TV advertising offers selectivity through regional coverage, broadcast time and programme con catering to the selected target audience as per requirement. TV advertising can target large number of local people with local cable network channels and independent stations. TV ads appeals to the sense. Through advertisement on TV, It became very convenient and effective to demonstrate the product. Due to TV ads, High attention is possible due to the combination of sound and visuals. Through TV ads, various segments of people like house wives, young people and children are targeted. Television ads can attract people and convince them to buy the products. TV ads made it easy to easily reach targeted audiences. Children can be reached during cartoon programming, homemakers during daytime programming, etc. The ability to create awareness among a large audience is a primary reason companies turn to television advertisement. For a new business, making people aware that their brand exists is the first step to driving traffic and sales. Along with visual connection and storytelling, allow companies to present more emotionally appealing messages.TV advertisements is a very powerful media in building up the image of the product.