Reach Larger Audiences
Among the advantages of TV advertising is the opportunity to reach mass audiences with a single ad spot. Watching TV is the nation’s most common leisure activity, with the average American watching around five hours every day. Additionally, studies have shown that 60 percent of consumers are likely to make a purchase after viewing an advertisement on TV compared to only slightly over 40 percent for viewing ads online or over social media.
In contrast, radio audiences tend to be more segmented and smaller because of the larger number of local stations compared with television. Because local TV stations are fewer, audiences are spread into larger segments of people who will see your ad. Also, the widespread appeal of TV may make consumers more receptive to TV advertising compared with other media. Many audiences are interested in and attracted to creative, well-made TV advertisements as demonstrated in the popular hype over Super Bowl commercials.