Pay Per Call
Pay per call is an advertising, billing and performance marketing model that allows businesses to connect with inbound customer phone calls.
Similar to other lead generation methods, pay per call, or PPCall, is a simple way for advertisers or affiliates to buy and connect to qualified calls from real customers.
Businesses around the world are actively looking to connect with qualified prospects over the phone and they are willing to pay a high price for those calls.
The pay per call business model brings an immense amount of value to these businesses by bridging that gap.
Using pay per call as a lead gen and consumer acquisition strategy, these businesses can buy inbound calls from potential customers on a per call basis.
Essentially, pay per call means that a business is paying to receive an inbound phone call from a prospective customer.
You are directly connecting businesses with the customers they need – actual humans who are seeking an immediate solution to a problem they are facing that very moment.
That’s what makes the pay per call industry so full of profitable opportunities.
Although there are similarities to other types of online marketing, many of the tactics and strategies used in pay per call marketing to generate calls can differ:
- You will need to think more creatively
- Plan on putting in more legwork
- Be prepared to use non-traditional traffic sources and marketing techniques to drive inbound calls that convert